Email marketing is an essential marketing toolkit which is particularly effective in building brand loyalty and trust.
Email is currently seeing a huge resurgence in popularity, and no wonder, email marketing brings in £44 for every £1 spent. It’s fast, it’s cheap, and it’s highly effective – in short, it’s hard to see why you wouldn’t want to do it.
A successful email marketing campaign is nothing without a well informed email marketing strategy. Gone is the day of blanket, mass send outs. Data must now inform each email campaign to ensure it’s reaching the right audience, with the right content at the right time of the day. This is where Clicky can help, whether it be researching and defining your email strategy or designing creative email templates, the team are at hand each step of the way.
One thing we don’t do is supply email marketing data. The most effective campaigns are those sent to people who are already interested in your brand. If you need to build your subscriber list up, there are a wealth of ways to do it organically where our team will be able to help.
A direct marketing campaign is nothing without a well-maintained list of opted-in contacts to send to. It’s essential that all of your data is organic and has been opted in, we will not deal with any 3rd party, bought data. Don’t have that data? Don’t worry.
We’re experts at lead generation, meaning we can help you to build a database of contacts that will respond positively to your marketing campaigns. Not only will this make your email marketing more effective, but it will help you keep your database GDPR and compliant ahead of the legislation change in 2018.
The Eminence Technologies team can create effective, eye-catching email templates that are perfect for your business.
Our designs are on-brand and influenced by industry research to help you get the best results from your email campaigns. Whatever your email dream, we’ll work with you to turn it into a reality.
Once we’ve got your email template design sorted, our developers can build it into a versatile, editable email template that you can use with your preferred email service provider.
Which subject line works better? Which call to action produces the best results? Which colour scheme yields the most conversions? We can answer all these questions for you with multivariate testing, ensuring your campaigns keep getting better and better.
At Eminence Technologies, we’re driven by results, so we’ll dive into the analysis to let you know exactly what worked, what didn’t, and how much revenue each send generated. Expect thorough, accurate reporting that gives you all the insights your business needs.